SABC Celebrates Youth Day
Mr Sibusiso Gumbi | Motsweding FM Station Manager (Acting)
Sibusiso Gumbi joined the SABC in 2013 as an intern, a year later he was appointed as Motsweding FM’s Events Coordinator and in 2018, as the Station’s Marketing Manager. In October 2019 he was appointed as the Acting Station Manager.
As a young person, he attests that Motsweding FM is youth inclusive and addresses the issues affecting young people through its varied programme offering.
His achievement in leading the Motsweding FM brand which forms part of the top 10 radio stations in the country, has been crafting and implementing listenership recovery strategy, which saw the station grow listenership from 2.387 million to 2.755
million according to the ratings provided by the Broadcast Research Council of South Africa.
His corporate journey has taught him that nothing replicates the value of on-the-ground experience. He shares that he has seen countless examples of what works and what doesn’t, as he collaborated his efforts with his colleagues.
From his experience, the advice he would give to someone who wants to grow in their career is to push themselves beyond their limit. “It’s a gruelling test, but as you dig deeper, you learn that you can do more than you ever thought possible. Don’t underestimate the value of having mentors and don’t stop learning”, he says.