The SABC Launches 16 Days of Activism

Date: Nov 28, 2018

South Africa adopted the 16 Days of Activism for No Violence against women and children international awareness in 1998 as a strategy to create a society free of inequality and gender based violence.

The aim of the campaign is to attract all South African men and women to be active participants in the fight to eradicate women and child abuse.

The SABC unceasingly commits itself to support and spread the message of an end to gender based violence. On Friday; 23 November 2018, the SABC took an initiative to launch the 16 Days of Activism campaign commencing on 25 November to 10 December 2018 at the Auckland Park M1 studios. The event was graced by exceptional keynote speakers who took turns to convey the message of an end to gender based violence in the organisation and our communities. The SABC made use of the available social media and above line platforms to make the topic trend on the day.

In support of human rights and the fight against gender based violence, Group Chief Executive Officer, Mr Madoda Mxakwe, referred to the Commission of Inquiry into sexual harassment report which serves as an effort already in practice. He stated that “the SABC management will act decisively and swiftly against sexual harassment perpetrators following the findings and recommendations of the report. Society has a role to play against women and child abuse, as men we can no longer be silent, we also have a responsibility to break the silence and lead by example”.

There is an increment of women facing sexual abuse from 31 665 2015/16 to an increase of 70 813 in 2017, which is a total of 53 %. In addition murders of women by their partners increased by 117 % from 2015 to 2017. Such findings are alarming that gender based violence evidently exists within our society, that being said, silence must be broken. The government and criminal justice system is always a scapegoat to blame for all society’s unlawful deeds. Therefore the campaign encourages society to acknowledge that violence against women and children is a community issue, if not seen from this perspective it means efforts to end such crimes are in vain.

In support of the 16 Days of Activism for No Violence against Women and Children, the SABC made use of all its resources to continue spreading the word against women and child abuse. With an aim to empower women, free self-defence training was offered for SABC women led by Mr Mark Grobbelaar, founder of the Women INpowered programme.
As part of commemorating the 16 Days of Activism, the SABC invites all its employees to attend the World Aids Day exhibition on Friday, 30th of November 2018 where there will be testing stations across the Radio Park building. On the 3rd of December 2018, the SABC will observe International Day for Persons with Disabilities, through an educational drive which will create awareness on disability matters. SABC employees are encouraged to take part in making our country and organisation a better place.


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